Widgit brand video

The B Corp effect

As a Certified B Corporation (B Corp), it was important for Widgit to collaborate with a fellow B Corp on creating this film. Our search soon led us to Be Inspired Films, a video agency passionate about storytelling for purpose-led organisations.

From the initial creative brainstorm to the final edit, we agreed to ‘show’ not ‘tell’ our audience the impact of symbols and the joy they can bring, simply by enabling communication in everyday environments.

"It was a privilege to bring this story to life with Widgit. As a fellow B Corp, it was inspiring to collaborate with a team so deeply committed to accessibility and belonging. We hope this film moves hearts and minds, and helps drive change across public spaces."

Ravinol Chambers, Founder & CEO, Be Inspired Films

---

Unlocking the joy

Filmed across three locations, Widgit can be seen ‘in the wild’ across multiple settings – from a busy railway station to the final destination of a wildlife park. With a Social Narrative and Communication Board in place, we wanted to show how the inclusion of Widgit Symbols can help anxiety melt away, making way for joy-filled moments that for some families, may often feel impossible.

“It’s hard to put the impact of symbolised communication into words, especially when sometimes there are none to be said. Symbols have the power to help people communicate, but they also unlock moments of joy for children of all abilities. We wanted to show the ripple effect this can also have on their families.”

Louise Hopewell, Content Lead, Widgit